??Sales letters are used to introduce products or services to consumers. As such, sales letters tend to use formal letter structures and are rather impersonal because they are sent to more than one person. Sales letters often ask readers t
??Sales letters are used to introduce products or services to consumers. As such, sales letters tend to use formal letter structures and are rather impersonal because they are sent to more than one person. Sales letters often ask readers to consider a "pain point" - a problem that a person needs solved, and then introduce a product that will provide the solution. It's important to quickly move to your sales pitch in your sales letter as most readers will understand that your sales letter is a form of advertising. Sales letters also often include an offer to encourage customers to try the product. It's important that these offers are clear and provide a useful service to the reader.
推销信是用来向顾客介绍产品或效能的。因而，推销信一般选用正式的函件规划，而且无人称，因为函件的承受者不止一个。推销信常提示读者思考一件费事事——一个有必要处置的疑问，然后再介绍可以处置这个疑问的产品。之后，马上在推销信中推销产品，因为大大都读者都晓得推销信已暇广告。推销信一般包括鼓舞顾客试用产品的优惠。供给的优惠办法有必要理解理解而且能为读者带来有用的效能。
Useful Key Phrases
常用要害句
?? Are you having trouble ...
?? 你是不是有这样的费事……
?? This is why it is important to have ...
?? 这就是为啥具有……产品很重要
?? At X, we have the skills and experience to ...
?? 在……领域，咱们有技能和才能为您……
?? May we stop by and offer you a FREE estimate of how much it would cost to ...
?? 咱们是不是可以造访您，并为您供给一次免费领会，看处置……要付出多少价值
?? If so, give us a call at X and set up and appointment with one of your friendly operators.
?? 假定可以，请致电本公司并和咱们的接线员详谈碰头事宜。
Example Letter
示例推销信
Document Makers
Document Makers文件起草公司
2398 Red Street
红街2398号
Salem, MA 34588
马萨诸塞州萨勒姆镇 邮编34588
March 10, 2001
2001年3月10日
Thomas R. Smith
托马斯·R·史密斯
Drivers Co.
Drivers公司
3489 Greene Ave.
格林大道3489号
Olympia, WA 98502
华盛顿州奥林匹亚市 邮编 98502
Dear Mr. Smith,
尊敬的史密斯先生：
Are you having trouble getting your important documents formatted correctly? If you are like most business owners, you have trouble finding the time to economically produce good-looking documents. This is why it is important to have a specialist take care of your most important documents.
您是不是为重要文件的正确排版而烦恼？假定您像大大都公司运营者相同，那么您必定很难挤出名贵时刻起草版式规整的文件。这就是为啥一个能专业处置重要文件的辅佐至关重要的缘由。
At Documents Makers, we have the skills and experience to come in and help you make the best possible impression. May we stop by and offer you a FREE estimate of how much it would cost to get your documents looking great? If so, give us a call at and set up an appointment with one of your friendly operators.
在Documents Makers公司，咱们有技能和经历可以协助您处置文件，给客户留下好形象。咱们是不是可以造访您并为您供给一次免费领会，看看让文件排版规整需要的本钱。假定可以，请致电本公司，并和咱们的接线员详谈碰头事宜。
Sincerely,
您真挚地，
(signature here)
（此处签名）
Richard Brown
